【资源分享】Emerald最热门十篇下载文章---市场营销(5月份)
2014年06月18日

【说明】为给光华师生的教学、科研和学习提供帮助,光华图书资料实验教学中心与英国Emerald公司合作,结合光华现有系科设置,定期与各位师生分享最新的热门下载文章,希望对您有所帮助。

【数据库介绍】
      Emerald于1967年由来自世界著名百大商学院之一的Bradford University Management Center学者建立,是一家以人文社科为主的英国出版社,目前出版260多种商业与管理类学术期刊,2000多种经济管理学图书。
      Emerald资源及使用 P34.pdf
      数据库网址:http://www.emeraldinsight.com/ ,请先登录网关后,进入数据库检索下载。
     使用过程中有问题可联系: liblab@gsm.pku.edu.cn

 或 marketing@emeraldinsight.com.cn ,电话:82250962,联系人:常旭先生。 
  5月份市场营销最热门十篇下载文章:

 1, Title: Celebrity endorsement, brand credibility and brand equity

Author(s): Amanda Spry, Ravi Pappu, T. Bettina Cornwell

Journal: European Journal of Marketing SSCI

ISSN: 0309-0566 Year: 2011 Volume: 45 Issue: 6 Page: 882 – 909

 

 2, Title: Beyond loyalty: customer satisfaction, loyalty, and fortitude

Author(s): Martin Fraering, Michael S. Minor

Journal: Journal of Services Marketing SSCI

ISSN: 0887-6045 Year: 2013 Volume: 27 Issue: 4 Page: 334 – 344
 

 3Title: Identity, demographics, and consumer behaviors: International market segmentation

across product categories

Author(s): Mark Cleveland, Nicolas Papadopoulos, Michel Laroche

Journal: International Marketing Review SSCI

ISSN: 0265-1335 Year: 2011 Volume: 28 Issue: 3 Page: 244 – 266

 

 4Title: Impact of store environment on impulse buying behavior

Author(s): Geetha Mohan, Bharadhwaj Sivakumaran, Piyush Sharma

Journal: European Journal of Marketing SSCI

ISSN: 0309-0566 Year: 2013 Volume: 47 Issue: 10 Page: 1711 – 1732

 

 5Title: Why people use social media: a uses and gratifications approach

Author(s): Anita Whiting, David Williams

Journal: Qualitative Market Research: An International Journal SSCI

ISSN: 1352-2752 Year: 2013 Volume: 16 Issue: 4 Page: 362 – 369

 

 6Title: Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

Author(s): Fang Liu, Jianyao Li, Dick Mizerski, Huangting Soh

Journal: European Journal of Marketing SSCI

ISSN: 0309-0566 Year: 2012 Volume: 46 Issue: 7/8 Page: 922 – 937

 

 

 7Title: Customer experience management: a critical review of an emerging idea

Author(s): Adrian Palmer

Journal: Journal of Services Marketing SSCI

ISSN: 0887-6045 Year: 2010 Volume: 24 Issue: 3 Page: 196 - 208

 

8Title: The impact of user interactions in social media on brand awareness and purchase

intention: the case of MINI on Facebook

Author(s): Katja Hutter, Julia Hautz, Severin Dennhardt, Johann Füller

Journal: Journal of Product & Brand Management

Year: 2013 Volume: 22 Issue: 5/6 Page: 342 – 351

 

9Title: Developing internal crisis communication: New roles and practices of communication

professionals

Author(s): Mats Heide, Charlotte Simonsson

Journal: Corporate Communications: An International Journal

ISSN: 1356-3289 Year: 2014 Volume: 19 Issue: 2 Page: 128 – 146

 

10Title: Social marketing transformed: Kotler, Polonsky and Hastings reflect on social marketing

in a period of social change

Author(s): Sally Dibb, Marylyn Carrigan

Journal: European Journal of Marketing SSCI

ISSN: 0309-0566 Year: 2013 Volume: 47 Issue: 9 Page: 1376 - 1398

  更多研究资源请关注图教中心服务平台:http://cemp.gsm.pku.edu.cn/
                                                                  图书资料实验教学中心
                                                                  2014年6月18日

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