【资源分享】Emerald最热门十篇下载文章 - 5月战略管理
2014年06月25日

为给光华师生的教学、科研和学习提供支持,光华图书资料实验教学中心与英国Emerald公司合作,结合

光华现有系科设置,定期与各位师生分享最新的热门下载文章,希望对您有所帮助。

1,   Title: From social media to social customer relationship management

                            Author(s):   Carolyn Heller Baird, Gautam Parasnis

                            Journal:   Strategy & Leadership

                            ISSN: 1087-8572

                            Year:    2011      Volume:   39          Issue: 5                    Page: 30 ‑ 37

2, Title: Benefits of integrated business planning, forecasting, and process management

                            Author(s):   Tajinder Pal Singh Toor, Teena Dhir

                            Journal:   Journal of Behavioral Strategy

                            ISSN: 2052‑1944

                            Year:    2011      Volume:   12          Issue: 6                    Page: 275 ‑ 288

3, Title: Investigation of green marketing tools' effect on consumers' purchase behavior

                            Author(s):   Elham Rahbar, Nabsiah Abdul Wahid

                            Journal:   Journal of Behavioral Strategy

                            ISSN: 2052‑1944

                            Year:    2011      Volume:   12          Issue: 2                    Page: 73 ‑ 83

4,Title: Employees and change initiatives: intrinsic rewards and feeling valued

     Author(s):   Stephen A. Stumpf, Walter G. Tymon Jr, Nicholas Favorito, Richard R. Smith

                            Journal:   Journal of Business Strategy

                            ISSN: 0275‑6668

                            Year:    2013      Volume:   34          Issue: 2                    Page: 21 ‑ 29

    5, Title: Take-off of online marketing: casting the next generation strategies

                            Author(s):   Amalesh Sharma

                            Journal:   Journal of Behavioral Strategy

                            ISSN: 2052‑1944

                            Year:    2011      Volume:   12          Issue: 4                    Page: 202 ‑ 208

6,Title: Innovative ways companies are using design thinking

                            Author(s):   Jeanne Liedtka

                            Journal:   Strategy & Leadership

                            ISSN: 1087‑8572

                            Year:    2014      Volume:   42          Issue: 2                    Page: 40 ‑ 45

7, Title: How BMW successfully practices sustainable leadership principles

                            Author(s):   Gayle C. Avery, Harald Bergsteiner

                            Journal:   Strategy & Leadership

                            ISSN: 1087‑8572

                            Year:    2011      Volume:   39          Issue: 6                    Page: 11 ‑ 18

8,      Title: Enterprise resource planning: risk and benefit analysis

                            Author(s):   Yahia Zare Mehrjerdi

                            Journal:   Journal of Behavioral Strategy

                            ISSN: 2052‑1944

                            Year:     2010        Volume: 11       Issue: 5                 Page: 308 ‑ 324

9, Title: Developing a measure of competitive advantage

       Author(s):   Christos Sigalas, Victoria Pekka Economou, Nikolaos B. Georgopoulos

                            Journal:   Journal of Strategy and Management

                            ISSN: 1755-425X

                            Year:    2013      Volume:    6          Issue: 4                    Page: 320 ‑ 342

  10,Title: Leaders and leadership – many theories, but what advice is reliable?

                            Author(s):   Robert J. Allio

                            Journal:   Strategy & Leadership

                            ISSN: 1087‑8572

                            Year:    2013      Volume:   41          Issue: 1                    Page: 4 ‑ 14

 About Emerald

Emerald于1967年由来自世界著名百大商学院之一的Bradford University Management Center学者建立,是一家以人文社科为主的英国出版社,目前出版260多种商业与管理类学术期刊,2300多种经济管理学图书和近300个新兴市场案例集等,是世界上出版管理学刊物最多的出版社之一。

Emerald资源及使用 P34.pdf
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电话:82250962

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更多研究资源请关注图教中心服务平台:http://cemp.gsm.pku.edu.cn/

                                                             图书资料实验教学中心
                                                                   2014年6月25日

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