Presentations in action: 80 memorable presentation lessons from the masters
2014年02月21日

光华馆藏:F241.33/W429 ,可在303室借阅,点击查看详细信息

  •  
  • 作 者:Jerry Weissman
  • 出 版 社:FT Press

      出版时间:2011

Editorial Reviews

From the Back Cover

“Jerry Weissman is the Jedi Master of presentations and effective communication. I’ve added this important and to-the-point book to my Jerry Weissman collection. Another fabulous read from the Silicon Valley legend.”

Garr Reynolds, author of Presentation Zen and The Naked Presenter

 

“Across all fields there is one common trait of leaders: the ability to persuade groups to follow. This is the field guide to persuasion, thus the field guide to successful leadership.”

Scott Cook, Co-Founder and Chairman of the Executive Committee, Intuit, Inc.

 

“These simple lessons make it easier to be much better. Jerry taught me how to capture my audience’s attention in the first minute of my talks with just six words, ‘Tell a story, not a joke.’ What a difference.”

Bill Davidow, Venture Capitalist, author of Marketing High Technology and Overconnected

 

“Jerry gives you 80 secrets from the world’s best persuaders, compacted into bite-sized chapters that make them easy to read and easy to apply. Taken together they define the dynamics of communication that can and have changed the world.”

Peter Guber, Chairman of Mandalay Entertainment

 

“There’s nothing I love more than case studies and great presentations. Jerry’s book provides case studies so you can make great presentations. It doesn’t get more enchanting than this.”

Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions

 

“Loved the book; it is the key to ‘message received’ because what is said is less important than what is heard!”

Vinod Khosla, Partner, Khosla Ventures

 

“80 presentation lessons from the masters is like listening to football advice from Vince Lombardi--elegant, purposeful, and direct. In this compact but complete book, Jerry Weissman gives you all the right slants on public speaking and presentations.”

C. Richard Kramlich, Chairman, New Enterprise Associates

 

“Jerry’s coaching has been invaluable for many of our c-suite clients as they prepare for their debut or return to the public markets. His high-impact presentation approach has been tremendously successful.”

Michael Millman, Managing Director, J.P. Morgan—Equity Capital Markets

 

Want to Make Outstanding Presentations? Learn from the Best!

 

Legendary presentation coach Jerry Weissman has spent decades showing top executives how to make winning, mission-critical presentations. He’s discovered that the best way to teach effective presentation techniques is to show them in action. That’s what he does in this remarkable book.

 

Presentations in Action serves up 80 outstanding examples from current events, politics, science, art, music, literature, cinema, media, sports, the military--even ancient history--that offer valuable lessons for today’s presenters. From Aristotle to Oprah, Reagan to Obama, Mark Twain to Jerry Rice, Weissman reveals the universal techniques of human communications…and demonstrates how to turn them into powerful solutions for your most important presentation challenges.

 

One simple, bite-size story at a time, you’ll learn how to supercharge every single element of your message. Then, Weissman shows how to bring them all together and deliver them in an inspiring…unforgettable presentation...sure to captivate and win over any audience!

 

Weissman shows you how to

 

Content: Master the art of telling your story.

 

Graphics: Design PowerPoint slides that work brilliantly.

 

Delivery: Make actions speak louder than words.

 

Q&A: Listen more effectively, and handle even the toughest questions.

 

Integration: Put it all together in one seamless, winning presentation!

About the Author

Jerry Weissman is the world’s number one corporate presentations coach. His private client list reads like a who’s who of the world’s best companies, including the top brass at Cisco Systems, Microsoft, Yahoo!, Intel, Intuit, Netflix, Dolby Labs and many others. Mr. Weissman founded Power Presentations, Ltd. in 1988. One of his earliest efforts was the Cisco Systems IPO road show. Following its successful launch, Don Valentine, of Sequoia Capital, and then chairman of Cisco’s Board of Directors, attributed “at least two to three dollars” of the offering price to Mr. Weissman’s coaching. That endorsement led to more than 500 other IPO road show presentations that have raised hundreds of billions of dollars in the stock market.

 

Mr. Weissman’s focus widened from coaching IPOs to include public and privately held companies. His techniques have helped another 500 plus firms develop and deliver their mission-critical business presentations.

 

Mr. Weissman is also the author of three books, the bestselling Presenting to Win: The Art of Telling Your Story, named by Fortune magazine as one of eight must-reads; The Power Presenter: Technique, Style, and Strategy from America’s Top Speaking Coach; and In the Line of Fire: How to Handle Tough Questions...When it Counts.

 

 


用户评价

我要评价: